LIVE! Launches in London

This week was a very exciting one for LIVE! HQ from our successful store opening on the King’s Road, to our incredible launch event at The Soho Hotel – it’s safe to say it’s been a busy one!


Hosted in the Terrace Suite at the eclectic London hotspot The Soho Hotel, top Editors, bloggers and fitness influencers swarmed through the doors to catch an exclusive glimpse of the latest collection before anyone else. Not even the typical London rain spoiled the atmosphere with Caipirinhas and endless canapés recreating the taste of our native Brazil.

From swimwear and sportswear, to our collaboration with brand ambassador Bella Falconi – the entire collection was showcased for our guests to see.

Made in Chelsea star and British fitness enthusiast Millie Mackintosh stopped by to hear more about the collection and was spotted admiring our staple printed pieces too. Millie loved the brand so much that she wore the pieces the very next morning for her work out!

Guests were snapped by our celebrity photographer and spoiled with exclusive sneak peeks of our Endless 2017 campaign, as well as a talk from our very own founder Gabriel and the LIVE! UK team – it was definitely a night to remember.

Viva Brazil!

Shop the collection in our brand new King’s Road store now!

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